I am Karen Murillo von Boeck. I lead product design from discovery to delivery: research, architecture, flows, UI, design systems, prototyping and evolution. I connect user experience, business and data to turn complex problems into clear, scalable and viable products.
The core case studies show the most recent stage of my evolution: product, UX/UI, growth and digital platforms where design has real business impact.
I designed and led the evolution from the web MVP to a multi-role ecosystem: player app, venue-owner operations, tournaments, monetization and design system.
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I led the development and evolution of the app within a loyalty ecosystem with more than one million members.
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During my time at Myplanet — now Orium — I worked on landing pages, HubSpot digital flows and materials for clients and partnerships within a technology company focused on digital commerce. I also applied accessibility requirements across digital experiences and materials.
UX work on hierarchy, legibility and operations in high-density screens. I present the real scope as a supporting case.
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Foundations, components, home, detail pages, authentication, dashboard, requests, messages and states inside a reusable architecture.
View Nexovial case
An end-to-end discovery, booking and communication journey. Presented as a concept, with no launch or metric claims.
View explorationMy work combines craft, product and business. The goal is not to produce more deliverables, but to reduce uncertainty, align teams and move the product toward a better decision.
I define structure, journeys and priorities from an idea to a product that learns and scales.
I turn repeated decisions into components, rules and patterns that reduce design debt.
I connect experience, monetization, acquisition, retention and operations with product decisions.
I use quantitative signals, feedback and AI-assisted workflows to expand analysis without delegating judgment.
This site does more than collect projects: it shows how I moved from graphic design and visual communication to web, UX and finally digital product with a business perspective.
Editorial, identity, campaigns and communication pieces for brands, institutions and cultural projects.
Landing pages, corporate websites, e-commerce and digital ecosystems as a bridge between design and performance.
Platforms, apps, journeys, monetization, analytics and product decisions aligned with users and business.
I integrate Claude, ChatGPT, Figma and Figma Make across research, UX definition, design systems, prototyping and review. Final decisions remain grounded in users, context and business goals.
Synthesize interviews, identify patterns and turn findings into testable hypotheses.
Structure journeys, information architecture, requirements, user stories and edge cases.
Build components, tokens, usage rules and consistent documentation.
Explore functional flows with Figma Make and accelerate iterations in Figma.
Assess clarity, accessibility, edge cases and consistency before delivery.
Ordered from the most recent backwards, this selection shows how my scope expanded: from websites and digital communication to more complex experiences, product and service.
A broader selection of work, ordered from the most recent backwards, that helps explain my creative roots and how that visual language still shapes the way I think about digital experiences.
Design, web, UX, data, growth and business progressively converged into digital product.
I led UX/UI and Product Design for the digital ecosystem. From Apr. 2025 to Sep. 2026 I also led the startup as CEO & Product/Growth Lead, coordinating product, growth, business and a multidisciplinary team.
Corporate account management, team leadership, budgets, digital execution, reporting and vendor coordination.
Loyalty strategy, product leadership, cross-functional coordination, KPIs and launch/evolution of Farmaclub. My role was product leadership; I did not design the visual interface.
Acquisition, segmentation, experimentation, attribution and analytics applied to digital financial products.
Landing pages, digital flows, HubSpot and experience/communication materials with accessibility requirements in a retail technology company.
Cross-disciplinary background in graphic design, identity, editorial, digital communication, web experiences, UX/UI and consulting for brands, organizations and digital products.
I am Karen Murillo von Boeck. My background combines Graphic Design, Fine Arts, Project Management, Digital Marketing, Data Analytics and Business Intelligence. I have worked across startups, banking, corporations and regional projects.
My strength is connecting the pieces: research, experience, technology, data and business. I can work at interface-detail level while also holding conversations about priorities, trade-offs, growth and viability with stakeholders.
Open to Senior / Lead roles in Product Design, UX and digital product with remote and international teams.