Teamateur · Product Design Lead · 0→ecosystem

Designing a product that stopped being one app and became a multi-role system.

Teamateur started with a web MVP focused on bookings and operations. As the product grew, I designed and led an experience that now connects players, venue owners and tournament organizers with very different jobs to be done.

+4Kregistered users
3primary roles
MVP → V3.0documented evolution
App + webmulti-role product
The challenge

The problem was not designing more screens. It was sustaining different products inside one ecosystem.

Players need to discover, book and play quickly. Venue owners need inventory, availability, exceptions, money and operational control. Organizers need denser information and management tools. My job was to separate those needs without fragmenting the product logic.

Player

Fast actions, discovery, booking, teams, community and competition.

Venue owner

Operational control, venues, courts, schedules, bookings, payouts and promotions.

Organizer

Dashboard, teams, fixtures, standings, roles, players and sponsors.

Business

Plans and monetization introduced where they add capacity rather than arbitrary friction.

Real product evolution

From a web MVP to an app that solves more decisions.

The journey shows how Teamateur moved from a web booking experience to a mobile ecosystem covering discovery, coordination, split payments, teams and tournaments. Every screen in this block comes from the actual project material shared for the portfolio.

Web MVP · starting point
Teamateur web MVP booking and calendar
Booking and availabilityDate, time and venue selection in the initial web experience.
Teamateur web MVP venue details and times
Venue detailPhotos, attributes and available time slots.
Teamateur web MVP booking add-ons
Add-onsExtra services and total price before confirmation.
Current app · discovery
Current Teamateur home
Current homeTournaments, venues and quick access to the main product modes.
Teamateur Bookings 3.0 discovery
Play / discoverNext match, venues, favorites, featured options and proximity in one layer.
Bookings App 3.0 · focal evolution

The main evolution is not merely visual: the flow stops assuming a single booking model and starts solving booking modes, cost splitting and player coordination.

Teamateur booking mode selection
1 · Booking modeIndividual or shared booking from the venue detail.
Teamateur split payment customization
2 · Cost splitCustom amounts per player with total validation.
Teamateur open match capacity tracking
3 · Open matchConfirmed slots, automatic close and player invitations.
Teamateur booking discovery context
4 · ContextBooking connects to the next match and venue discovery.
Second ecosystem layer

Teams turns the app into a continuity tool, not only a booking tool.

Players can create and manage teams, invite people, join tournaments and review accumulated performance. The logic connects identity, community and competition.

Teamateur teams home
Teams homeOwned teams, invitations and tournament access.
Teamateur team creation
Create a teamCountry, city, player count and uniform customization.
Teamateur team stats
Detail and statsMatches, wins, draws, losses and effectiveness in one profile.
In progress · WIP

The venue-owner experience is an operational workstream still in development.

I give it less weight than Bookings 3.0 because it is still being designed. The focus shifts from discovery and play to venue control, operational states, occupancy and bookings.

Teamateur owner dashboard
DashboardRevenue, occupancy, pending items and today's bookings.
Teamateur venue states
My venuesApproved, requires changes, under review and suspended as explicit operational states.
Status: this module is shown as work in progress; I do not present it as a consolidated product or attribute results to it yet.
Competitive product layer

Tournaments adds discovery, identity and competitive tracking.

The experience goes beyond registration: players need to discover competitions, understand standings and build a history of participation.

Teamateur discover nearby tournaments
DiscoveryNearby tournaments, filters and app access.
Teamateur real-time standings
StandingsPositions, scorers and discipline within the tournament.
Teamateur player history and statistics
Competitive historyStats, matches and tournaments consolidated in the profile.
Design system

Consistency became product infrastructure.

The system documents real components, navigation and consistency between the app and tournament experiences. It is not a decorative library; it reduces repeated decisions as the product expands.

Teamateur Design System components
Real componentsCards, profiles, states, modals, players, amounts and patterns derived from the product.
Teamateur Design System desktop and mobile navigation
NavigationDesktop and mobile menus connected to app and tournament experiences.
Impact and learning

This case demonstrates product evolution, not a collection of screens.

+4Kregistered users in one year
LATAMproduct used across multiple markets
3 rolesconnected architectures for different needs
15people in the multidisciplinary team I coordinated during my executive stage
Active tournaments across markets
Expansion evidenceReal tournament operations across markets, behind the product’s functional evolution.

This case shows screens and product decisions designed or led by me. The current corporate landing page at teamateur.com is not part of my visual authorship.

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